Toyota Develops An Owner Social Media Platform

Toyota Motor Co. (TMC) is launching a new social-media platform called "Toyota Friend," essentially a network for Toyota customers that includes a real-time Internet connection to their vehicles, dealers and Toyota itself, and a social media platform connecting owners to each other and the company. The Toyota Friend, which represents collaboration between Toyota and Salesforce.com, will be powered by Salesforce Chatter, a private social network. Toyota Media Service (TMS) President Akio Toyoda said in a statement: "Social networking services are transforming human interaction and modes of communication. The automobile needs to evolve in step with that transformation. I am always calling for Toyota to make ever-better cars. The alliance that...

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